Custom Manufacturing. In 6 months, this client spent $9,600 and closed $170,000 in new deals. In 9 months, we made 3,200 calls and averaged 15% response. Today, this manufacturer continues to call on us for 12 hrs/wk, eliminating all the hassles of having to make hundreds of calls.

Medical Equipment. With 12 reps to cover the US and Canada, this high-ticket manufacturer needs close coordination to be cost-effective. We call the zips on each rep’s schedule, with a target of 1.5% response. Despite quite specific qualifications, we get 1.7-2.2% response and have to be careful not to overbook.

Online Services. In 4 weeks on-site, we ID’d 90 new customers and then learned that the company was an acquisition target and that we were part of their pre-acq strategy to bolster business.
Very smart.

High-tech. With a master list of 6,000 key contacts and a major direct mail initiative in the works, we found significant savings for this manufacturer by calling every entry. We learned, not
surprisingly, that some 1,500 of their key contacts were no longer key.